Brian Gerard Elicierto brianelicierto@mac.com
+1.647.200.7762
@elicierto:  instagram | discriminant.ly
download curriculum vitae
        product management         |        product design        |         user experience        
Apple News - The Globe and Mail
The Globe and Mail's content made available as rich story experiences under its official channel within the Apple News app.
  
  
  
  
  
  
  
  
  
Apple Watch - The Globe and Mail The Globe's first brand expression in the wearables space. Launched as part of the first wave of third-party apps--and one of the first news apps--for the Apple Watch. The watch app experience is an extension of The Globe and Mail's iOS app on the iPhone. Top Stories headlines as well as article previews for those headlines are available on the Watch. From the article previews, the user can open and read those articles on their iPhones seamlessly using handoff.
      
      
      
      
      
2015 Federal Election Digital Coverage - The Globe and Mail
Data-rich, responsive-web experience that served as the primary and secondary screen for millions of Canadians to track riding data and the overall live voting results in the lead-up -- and during -- the Federal Election night.
    
    
    
    
    
Gold Uprising The first gold-plating service for the Apple Watch in Canada. The service can be ordered online only through this desktop and mobile- friendly web experience.
  
  
  
N. Historiae Creative direction for the Canadian-based jewellry label. Touch-points include the boutique atelier's brand identity, sourcebook catalogues and web presence. The responsive-web E-ccomerce website launched in January 2015 serves as the primary sales platform for the upmarket firm.
discriminant.ly Designed with the singular focus to serve as an elegant social sharing platform to enable its members to collect, share and discover the most interesting fine goods from around the world.
         
    
    
    
Mobile Applications - The Globe and Mail Designed to steward the century-old institution's journalism to a mobile and tablet audience. These apps provide access to the breadth and depth of content found on the website, but with the convenience, performance benefits and buttery-smooth user- experience of a native application.
  
  
The Globe and Mail - Flagship Web Redesign Received 'The World Best Designed News Website' award in 2011 from The Society of News Design and multiple awards from Editor & Publisher Magazine for 'Best Overall Website Design', 'Best Homepage', and 'Best Website'. This redesign successfully helped increase the Canadian media company's user-engagement metrics with page-views increasing by 31% (+ 32 million/month)and visits an additional 10.5% (+ 2.7 million/month) accounting as the peak of the The Globe and Mail's web traffic to-date.